Jamo
Jamison Ross is a grammy nominated artist in the jazz-soul genre. Known for his talent as a drummer playing for bands of the likes of Snarky Puppy, Jamison is building his own path as a solo artist. After separating from his previous label deal at Concord, Jamison made his independent debut under his own co-founded label, Affective Music with his album entitled, JAMO. The task at hand was delivering an album and visual direction that separated Jamison from his talent as an instrumentalist and his past catalogue reputation, into a new refined, mature image and sound.
CLIENT
Jamison Ross
YEAR
2022-2023
2022-2023
ROLE
Marketing, Creative Director, Design and styling assistant
Marketing, Creative Director, Design and styling assistant
Marketing and creative direction for the JAMO album release in an effort that lead to a 20% increase in album streams and a top 5 placement in billboard rnb charts.
Creative direction for the album and single artwork for Jamison Ross
Assistant set design for 'JAMO' album photoshoot
Initiated the content direction and strategy for Jamison Ross Instagram
Oversee branding of web presence, including, Facebook, YouTube, Spotify, Apple Music, Pandora
Developed website to feature newest video single that led to album presale and email subscriptions
Provide creative input on digital assets, release marketing materials, visuals, and strategic
market research to develop insights
market research to develop insights
Used Spotify and Apple Music metrics to pinpoint where the artist core audience was located and identify methods to engage with new & existing fans
Graphic designed Jamison Ross Website, social media content, and cover artworks
Graphic designed Jamison Ross Website, social media content, and cover artworks
