Campaign Strategy
Led marketing and creative direction for the album release of a Grammy-nominated artist, developing campaign strategy, visual identity, and digital rollout to expand audience reach and engagement.
CLIENT
Jamison Ross
YEAR
2022-2023
2022-2023
ROLE
Marketing Strategy, Creative Direction, Content strategy and Digital Marketing
Marketing Strategy, Creative Direction, Content strategy and Digital Marketing
Result
Increased album streams by 20% and contributed to a Top 5 Billboard R&B chart placement.
Increased album streams by 20% and contributed to a Top 5 Billboard R&B chart placement.
Campaign Strategy & Execution
Developed and executed a full campaign system across content, visuals, and digital platforms, aligning brand identity, audience targeting, and rollout strategy to support the album release.
Key Contributions
Directed visual identity across album artwork, photography, and digital content
Built and executed content strategy across social platforms to maintain engagement and consistency
Developed website and email capture system to support album pre-sales and audience engagement
Used Spotify and Apple Music analytics to identify core audiences and guide campaign targeting
Positioned the artist within contemporary R&B and soul culture through visual storytelling and content distribution
Outcome & Impact
Increased album streams by 20%
Achieved Top 5 Billboard R&B chart placement
Expanded audience reach and engagement across digital platforms
Strengthened artist brand identity through cohesive campaign execution
Delivered a cohesive campaign across content, visuals, and digital platforms, contributing to measurable growth in streams, audience engagement, and overall brand visibility.
