Brand Strategy & Campaign Execution
Led brand strategy and creative direction for a luxury fashion label, developing identity, content, and digital campaigns to establish a cohesive brand presence and drive audience growth.
Role: Brand Strategy · Creative Direction · Content Strategy · Digital Marketing
Directed branded content and media appearances to position the brand within cultural and entertainment spaces.
CLIENT
Kevin garnett
YEAR
2023-2024
2023-2024
Product Presentation & Visual Direction
Developed product presentation and visual merchandising direction to align with luxury positioning and brand identity, establishing a cohesive visual system across digital platforms through styling, layout, and product-focused content that elevated brand perception and consistency.
This visual system extended across content, campaigns, and digital platforms.
Digital Marketing & Growth
Executed a structured content and campaign strategy across digital platforms to drive engagement, consistency, and brand visibility.
Built and executed a consistent content strategy (3–5 posts per week), increasing audience engagement and establishing a consistent digital presence across platforms.
Ran targeted Meta ad campaigns using demographic and interest-based segmentation
Developed audience targeting strategy to increase brand visibility and reach
Supported growth through paid and organic content strategies
strategic marketing and product placement
Expanded brand visibility through strategic media placement, content distribution, and cross-platform promotion, increasing awareness and cultural relevance.
Leveraging cultural platforms to position Kustom Godz within entertainment spaces and expand brand awareness.
E-Commerce & Conversion System
Built and directed a Shopify-based e-commerce platform integrated with Klaviyo, creating a structured customer journey from content engagement to product conversion and email capture.
Led website structure and user experience to align with brand identity and product positioning
Integrated email capture and marketing flows to support audience growth and retention
Connected content, campaigns, and product releases to a centralized e-commerce platform
This platform served as the foundation for product launches and audience conversion.
Established a cohesive brand system across content, product, and digital platforms, positioning Kustom Godz for continued growth and audience expansion.
