Art, visuals and creative direction by Jermaine Campbell
Kustom Godz
Kustom Godz clothing is a concept developed by Kevin Garnett as a solution to athletes and fashion lovers who have trouble finding high quality, stylish, proper fitting clothing. In starting this brand, we needed to define our market beyond size but in ideology. The Kustom Godz brand story is based around high prestige and accessing ones higher self- the god in all of us. Kustom Godz displays that through premium detailing and offering exclusive custom services to a select few chosen members.
CLIENT
Kevin garnett
YEAR
2023-2024
2023-2024
ROLE
Creative Director, Design lead
Creative Director, Design lead
Activated the brand on social media platforms, implementing content and visuals that reflect luxury fashion and lifestyle through our accounts
Took the brand from 0 to 1,000 followers in it’s first week on instagram
Ran Meta ads using age, gender, location and interest to target and develop the brand’s audience demographic social media marketing strategy.
Ran Meta ads using age, gender, location and interest to target and develop the brand’s audience demographic social media marketing strategy.
Initiated, managed and monitored Meta ads with the objective to boost the brand’s online following
Spread awareness through strategic marketing and product placement
Utilized podcasts, TV platforms, and social media to feature the items in our collection resulting in an increase of views and engagement Organized product placements on the show “KG Certified” which led to a boost in public awareness of the brand
Website development
constructing the brand’s website from initial concept to final product Shopify integration with platforms such as Klaviyo, Meta business suite, etc.
Gained 100 initial email subscribers in a 30 day period by using special call-to-action launch promotion strategy.
Created and executed email campaign and newsletters for the brand subscribers
