Translated Paul Smith’s signature “classic with a twist” aesthetic into visual content that balanced traditional tailoring with modern, expressive styling.
Campaign Styling & Brand Activation
Supported creative direction and campaign execution for Paul Smith DTLA, aligning styling, content, and visual presentation with the brand’s identity to enhance customer engagement and in-store awareness.
Key Contributions
Styled looks and supported creative direction for campaign shoot
Aligned visual presentation with seasonal collection and brand identity
Contributed to content creation for digital and in-store marketing
Supported campaign rollout across retail and digital channels
CLIENT
Paul Smith
YEAR
2022
ROLE
Assistant creative director, stylist
Assistant creative director, stylist
Outcome & Impact
Supported a cohesive visual campaign that reinforced brand identity and contributed to increased local visibility, customer engagement, and in-store interest.
Increased brand visibility within the DTLA retail market
Supported customer engagement through visually aligned campaign content
Contributed to consistent brand presentation across digital and physical touchpoints
